Sustainability in fashion I.

Sustainability in fashion I.

The idea of having one powerful ‘statement piece’ has ruled the runways in the recent years. Designers, regardless of being already established or only emerging ones, have competed to come up with ‘eye-catching’ portfolios: embellishment, color, logo, feather, etc. The more eccentric, the better.

A neutral wardrobe has often felt boring and without spirit in the eyes of the overstimulated designers and their fans, such as celebrities and the most photographed street style stars.

Besides – or more accurately: despite – the trends to stand out of the crowd, to be eccentric, extravagant, shocking, whatever is necessary, natural colors, such as beige, reappeared as a kind of a reinvention in the Spring/Summer 2019 season. We dedicated a short post to this some weeks ago, but here, we felt important to re-emphasize that something unusual is happening in fashion. 

Simplification and return to the clean lines are just one thing. Importance of the fair trade principle, aversion regarding fast fashion and non-durable items flooding the formerly loved and acknowledged shopping streets once full of independent boutiques, the emerging interest in environmentally friendly materials and production processes – thanks to the more and more conscious crowds of shoppers – has become inevitable. 

We just came across one interesting brand, SDress, which labels and positions itself as one of the pioneers of sustainability with the new environmentally sound and smart approach to dressing. According to their mission statement, they are established on the environmental principle as a vision for the aesthetic that is compatible with the pace of modern life and addresses the fashion industry’s impact on the planet, whilst not compromising on style. Clothes are made in Italy, and SDress maintains the small carbon footprint of the manufacturing throughout its long life, minimizing waste, maintenance costs and energy. The fabrics are eco certified and manufactured in a carbon neutral and water saving process endorsed by WWF.

Regarding practicalities, it is characterized by clean lines and comfort, thanks to being enhanced by thermal and ultrasonically bonded seams as well as the absence of buttons, zips and labels in all of the designs. All items in the collection are machine washable. They do no need ironing, do not crease or lint as a result of the body heat. Comfortably sculpting, versatile and adaptable to any dress code they pack very small as the best travel companions. The fabrics used are breathable, hypoallergenic and feel great on the skin. 

Does it sound good? What if it does not only sounds but also look good? Would you be surprised?  We put together a collection that is built around a SDress dress, and some trendy neutral color accessories.

On the New York fashion week, one of the opinions was that women were now looking for a chicer and more refined alternative, forcing a move towards a more pared-back and sophisticated aesthetic. In Milan, it could be heard that beige was so effortless and incredibly chic. Women are really thinking about what they want to invest in, and its allure is that it’s not only versatile but timeless, too. 

Neutral pieces are key when creating an outfit because they balance the other elements. You can then play with patterns, prints, textures, and you stay stylish and elegant. For sure, it is a lot easier to get dressed in the morning when faced with a wardrobe comprised of camel and khaki over a rail filled with brocades and beads. Although, it does not mean that head-to-toe is the only way to embrace beige or other neutral colors. Here is one set that may be one of your favorites this Autumn: combining a sculpting and sustainably produced centerpiece with simple and stylish accessories. How do you like it? Tell us in your comment. 

Happy shopping. 

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